Using New Media, New Marketing, and New Thinking...

Here is a great video clip from Seth Godin on the future of marketing books. I know we're not in the publishing business, but we are in the business of creating and selling stories. Which means that we are also about turning our stories and events into experiences, that bring in an audience and that get them talking about our events and organizations. That's the underlying premise behind this talk from the O'Reilly Tools of Change for Publishing Conference. I'd love to hear your feedback on how this could have an impact on your festivals and events.

Twitter your way to a whole new audience...

Well its official, I am now twittering. If you haven't checked it out, Twitter is sort of a mini-blog. Short, to the point and a great way to spread the word or provide updates about your event or organization.

Like the myriad of other social networking sites (facebook, myspace, etc), its also a great way to stay connected with fans, customers and staff. I'll provide some more insight after I've spent a few days with it, but from the looks of the people that I'm following on twitter, it will either prove to be useful or yet another time zapper. Let you know in a few days.