Friday, October 9, 2009

A new kind of fireworks act for your next event

Wow, I thought competive drum corps was physically demanding. Imagine the possibilities created by adding the Firecrackers jump rope dance team to your next event. It'd be a great way to promote physical fitness and to encourage the value of play.

Special thanks to Ken Levine for posting the Naval Academy performance clip on his blog.

Thursday, October 8, 2009

Using New Media, New Marketing, and New Thinking...

Here is a great video clip from Seth Godin on the future of marketing books. I know we're not in the publishing business, but we are in the business of creating and selling stories. Which means that we are also about turning our stories and events into experiences, that bring in an audience and that get them talking about our events and organizations. That's the underlying premise behind this talk from the O'Reilly Tools of Change for Publishing Conference. I'd love to hear your feedback on how this could have an impact on your festivals and events.

Wednesday, October 7, 2009

Sneezing your way to a whole new audience

A lot has been written about Viral and Word of Mouth marketing. As events producers, do we really look at them as tools or something that's great but not really easy to accomplish and track.

Here are five easy, trackable ways to use Word of Mouth to help build your audience.
  1. Email marketing program
  2. Grass Roots campaigns
  3. Social Networking (Facebook, MySpace, Twitter, Friendster, Flicker and YouTube)
  4. Blogging
  5. Referral or Affiliate programs
I'll elaborate on each idea over the next few days so stay tuned.