Here is a great video clip from Seth Godin on the future of marketing books. I know we're not in the publishing business, but we are in the business of creating and selling stories. Which means that we are also about turning our stories and events into experiences, that bring in an audience and that get them talking about our events and organizations. That's the underlying premise behind this talk from the O'Reilly Tools of Change for Publishing Conference. I'd love to hear your feedback on how this could have an impact on your festivals and events.
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