Sneezing your way to a whole new audience

A lot has been written about Viral and Word of Mouth marketing. As events producers, do we really look at them as tools or something that's great but not really easy to accomplish and track.

Here are five easy, trackable ways to use Word of Mouth to help build your audience.

1. Email marketing program
   
2. Grass Roots campaigns
3. Social Networking (Facebook, MySpace, Twitter, Friendster, Flicker and YouTube)
4. Blogging
5. Referral or Affiliate programs

I'll elaborate on each idea over the next few days so stay tuned.